US Authorisation of ZYN Challenges the Future of EU Nicotine Policy

The US is moving fast on pouches, the EU should follow its lead

Just last week, the US Food and Drug Administration (FDA) authorised 11 new nicotine pouches to enter the American market, clearing them through the agency’s premarket tobacco product application (PMTA) process.  That brings the total number of FDA-authorised nicotine pouches to 43, of which 15 have been approved only in August, and 21 in the […] The post The US is moving fast on pouches, the EU should follow its lead appeared first on World Vap…

US Authorisation of ZYN Challenges the Future of EU Nicotine Policy

The US Food and Drug Administration’s (FDA) decision to allow 20 ZYN nicotine pouch products to carry a specific reduced-risk claim has created a striking contrast with the direction of European Union policy, as Brussels prepares new product rules and proposes EU-wide taxation of nicotine pouches. The United States Food and Drug Administration has authorised […]