US EditionUniversal Partners With NVIDIA AI on Music Discovery, Fan Engagement & Creation Tools
Universal Music Group and NVIDIA will collaborate on AI research to enhance music creation, fan engagement, and ensure rightsholder compensation using NVIDIA's Music Flamingo model.
- On Jan. 6, 2026 Universal Music Group and NVIDIA announced a collaboration to pioneer responsible AI for music discovery, creation and engagement.
- Built on NVIDIA's Music Flamingo, the effort aims to advance human music creation and rightsholder compensation while elevating discovery beyond current search and personalization tools.
- An artist incubator will bring together artists, songwriters and producers to co-design AI tools as the Music Flamingo model extends to process full-length tracks up to 15 minutes.
- UMG will use NVIDIA AI infrastructure across creative labs and studios, soliciting artist feedback and developing safeguards to protect artists' work and ensure attribution.
- Industry observers note the partnership follows other AI deals UMG has made and reflects an industry-wide shift toward cooperative partnerships in music technology.
28 Articles
28 Articles
Los Angeles Times
Universal Music partners with Nvidia to create 'responsible AI' for music
Universal Music Group announced a deal Tuesday with AI chipmaker Nvidia in hopes of reshaping music discovery and creating a 'responsible AI' that artists can use while making music.
Universal Music enters into Nvidia deal to expand AI capabilities
Both organisations have stated the collaboration will enable further joint research and development into the ‘shared objectives of advancing human music creation and rightsholder compensation’. Read more: Universal Music enters into Nvidia deal to expand AI capabilities
East Bay Times
Universal partners with Nvidia on AI music creation, discovery
(Bloomberg/Charlotte Hughes-Morgan) — Universal Music Group NV is partnering with Nvidia Corp. to boost the role of artificial intelligence in music discovery and creation, as record labels seek to capitalize on the fast-growing technology while managing the risks AI poses to their catalogs. The collaboration between the world’s largest record label and the leading AI chipmaker is the first of its kind, Universal said. The partnership will focus…
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