US EditionUniversal Music Taps Hannah Poferl for Top Data Role
Hannah Poferl will drive UMG’s global data efforts to enhance fan engagement, talent discovery, and AI use, unlocking value from its catalog and improving operations.
- Recently, Universal Music Group appointed Hannah Poferl as Chief Data Officer, based in Santa Monica and reporting to Boyd Muir, UMG chief operating officer.
- Hannah Poferl joins UMG after nearly a dozen years at The New York Times, where she served as the paper's first-ever Chief Data Officer since 2021 and oversaw teams of more than 200 people.
- At UMG, Hannah Poferl will lead global data and analytics initiatives across audience development, talent discovery and AI to support the company's "superfan" strategy, unlocking value from UMG's catalog and improving operational performance across UMG's global businesses.
- Boyd Muir, UMG chief operating officer, praised Hannah Poferl's "exceptional reputation" using data, analytics, and AI, while Poferl called the move a natural extension of her career focused on storytelling and music.
- The transition brings newsroom analytics and ML practices into a major record company as Hannah Poferl moves recently from The New York Times to lead UMG's global data strategy.
13 Articles
13 Articles
UMG Names Chief Data Officer
• Universal Music Group (UMG) announced the appointment of Hannah Poferl as its Chief Data Officer, effective immediately. Poferl joins UMG after nearly 12 years at The New York Times, serving as The Times‘ first-ever Chief Data Officer since 2021, as well as Head of Audience & Assistant Managing Editor, among other positions. Poferl will be based in Santa Monica and report to UMG Chief Operating Officer, Boyd Muir, who commented, “We are thrill…
Universal Music Group Appoints Hannah Poferlas Chief Data Officer
SANTA MONICA, January 13, 2026 — Universal Music Group (UMG), the world leader in music-based entertainment, announced today the appointment of Hannah Poferl as its Chief Data Officer, effective immediately. She will be based in Santa Monica and report to UMG’s Chief Operating Officer, Boyd Muir. A transformational media, data, and editorial executive, Poferl joins UMG after close to 12 years at The New York Times, where she had served most rece…
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