Published 1 month ago

Universal Music Group and Spotify Expand Strategic Relationship

Summary by Ground News

Universal Music Group has set an expanded strategic relationship with Spotify. Spotify will deploy new promotional and social features aimed at helping drive interest in new releases. Universal artists will be able to share teasers of upcoming music on Spotify to increase consumer awareness. Spotify is also gaining the right to distribute music videos in the U.S.

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Benzinga

Universal Music Group and Spotify Expand Strategic Relationship

Companies to collaborate on new promotional and social tools to help artists and songwriters drive interaction and excitement around new releases UMG artists will soon be able to share short pre-release teasers and expanded pre-save opportunities on Spotify SANTA MONICA, Calif. and STOCKHOLM, March 28, 2024 /PRNewswire/ --, March 28, 2024 – Universal Music Group (UMG), the world-leader in music-based entertainment and Spotify, the world's most p…

1 month ago·New York, United States

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Variety

Universal Music and Spotify Announce Vague ‘Expansion of Strategic Relationship’ That Probably Signals a Unified Effort Against TikTok

Universal Music Group and Spotify — the world’s largest music company and the world’s largest paid music-subscription service — have unveiled an expansion of their “strategic relationship” in an announcement that has very few details but is likely the opening of a new maneuver in UMG’s ongoing battle with TikTok. UMG and the China-based platform, which has been the leading source of music discovery for the past five years, have been in a stand…

1 month ago·Los Angeles, United States

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Deadline

As Universal Music-TikTok Fight Continues, Company Sets Expansion Of Strategic Relationship With Spotify

As its public dispute with TikTok continues, Universal Music Group has set an expanded strategic relationship with Spotify. The new agreement will “further amplify music discovery and social interaction and enhance fan experiences,” the companies said in a joint announcement. Under the deal, Spotify will deploy new promotional and social features aimed at helping drive interest in new releases. Universal artists will be able to share teasers…

1 month ago·Los Angeles, United States

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