6 Articles
6 Articles
By launching the TikTok Halo account, Sky Sports was hoping to reach a young and feminine audience. Its pink and infantilizing content had the opposite effect and annoyed fans.
Sky Sports ditches ‘unbelievably sexist’ TikTok channel Halo after three days.
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Sky Sports Halo: The Controversy Explained
What is Sky Sports Halo? Sky Sports have recently created a new “sister” channel called Sky Sports Halo. Which is supposed to be a space for women who love sports to come together. They created this account on various different platforms such as TikTok and Instagram. In the hopes it would attract young female fans interest. However, it has frankly had the opposite effect on the internet. Why has it become controversial? The idea quickly sparked …
Sky Sports axes new TikTok channel Halo after 3 days - Sports Gazette
Sky Sports have announced the closure of their new women’s TikTok account Halo, after only debuting the platform last Thursday, due to the immediate and widespread criticism it received over the weekend. Halo, supposedly a sports page by women for women, stinks of corporate misogyny and male-focused content. It comes across reeking of the pink tax, and was dubbed as the ‘lil sis’ of Sky Sports – by Sky Sports. It immediately set a horrid tone ri…
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