UMG and Roblox Deepen Ties on Merch, Monetization and Artist Activations

UMG and Roblox Deepen Ties on Merch, Monetization and Artist Activations

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Universal Music Group And Roblox Level Up With "Tastemaker"

The digital landscape is shifting into high gear as Universal Music Group and Roblox embark on a massive new strategic agreement to redefine the fan experience. This landmark partnership focuses on deep commercial and creative integrations that will empower artists and labels to reach next-gen audiences in unprecedented ways. One of the most thrilling aspects […] The post Universal Music Group And Roblox Level Up With “Tastemaker” appeared first…

Universal Music Group Announces Roblox Deal

This sounds great. Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies collaborating to enhance music and commercial integrations across artist and fan experiences. The deal includes the integration of commercial features that aim to drive increased engagement and revenue for artists and labels, with

UMG and Roblox strike deal to expand commercial opportunities for artists on the gaming platform – including merch sales via Shopify

Deal includes the integration of commercial features designed to 'drive increased engagement and revenue for artists and labels' Source