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This Popular Retailer Is Leaving Target Stores in 2026. Here’s Why

The partnership ending reflects strategic shifts as Target adds 50 new beauty brands, 90% priced under $20, and Ulta pauses expansion of its in-store hubs, company leaders said.

Ulta Beauty and Target Corporation have announced they will not renew their popular shop-in-shop partnership when the current agreement expires in August 2026. The collaboration, which began in 2021, brought prestige beauty products to Target stores and allowed customers to link their Ulta Beauty Rewards with Target Circle accounts.

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The Billings GazetteThe Billings Gazette
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Ulta, Target to end shop-in-shop partnership

After nearly four years of collaboration, Ulta Beauty and Minneapolis-based Target jointly announced Thursday they will end their shop-in-shop partnership when the current agreement expires.

·Billings, United States
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Staten Island Advance broke the news in Richmond County, United States on Friday, August 15, 2025.
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