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UK coffee brand reducing instant packs in size by 5 per cent amid brand refresh

Starting Monday, June 29, Kenco will reduce the size of its instant coffee jars by 5%, affecting Smooth, Rich, and Decaf varieties with new 190g and 95g formats replacing previous 200g and 100g sizes.
Backed by a £4 million investment, the brand said the move was made to "better align with shopper missions, while matching 150g and 300g paper refills," with 95g packs offering a more accessible entry price point.
The Grocer reports that new jars will start at a minimum RSP of £5.85, a notable increase from the £4 price of current 100g jars at Sainsbury, though retailers retain final pricing discretion.
Maria Kabalyk, head of category and shopper at JDE Peet, said the "jewel jars" are a "significant step up in both taste and design, giving retailers the tools to drive premiumisation and unlock incremental growth."
This effort marks Kenco's largest refresh in 15 years; while sales rose 4.8% last year to £167.4 million, volumes declined by 1.7%, prompting the brand's focus on packaging and blend improvements.

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