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Two Divorces, Ten Children And A $2 Billion Fortune: Meet The Utah Couple Behind An E-Commerce Empire

Summary by Forbes
Once two cofounders reselling fridge magnets online ten years ago, David Wright and Melanie Alder have become Utah’s newest billionaire couple.

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On September 19, last year, David Wright and Melanie Alder, husband and wife, co-founders of the Pattern e-commerce company, joined the NASDAQ podium in Times Square, both dressed in black shirts and Nike Air Force slippers customized in blue and purple. Wright, executive director of the company based in Lehi, Utah, took the microphone to thank the employees present. “Me and Mel are often asked, “How did they do it?” We didn’t do it alone... it’…

Forbes, the world's most well-conceived business and economic magazine. From the living room to Nasdaq, David Wright and Melanie Alder amassed a billion-dollar fortune The post The Utah Couple behind the Pattern, US$4 Bi E-commerce Company appeared first in Forbes Brazil.

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Forbes broke the news in Jersey City, United States on Sunday, August 9, 2026.
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