Startup Wants To Bring Back Twitter - But X Is Fighting It
Operation Bluebird says X abandoned the famous Twitter marks after the rebrand, while X seeks to block the startup’s rival site in federal court.
- On August 27, Stephen Coates launched the social media platform Twitter Now, escalating a legal dispute with Elon Musk and the Corporation over the abandoned Twitter trademark.
- Operation Bluebird petitioned the Trademark Office to cancel the Twitter trademarks, citing abandonment; under U.S. law, non-use for three consecutive years constitutes prima facie evidence of abandonment.
- Judge Colm Connolly of the District Court in Delaware reportedly assessed this April that the Corporation gave up intellectual property claims over "tweet" and the iconic bird logo.
- Seeking to block the startup, the Corporation filed for a preliminary injunction against Operation Bluebird last December, though the platform launched despite no written resolution.
- Elon Musk replaced the Twitter identity, a move experts say highlights the legal consequences of publicly moving away from a famous brand, while Coates stated the new platform aims to build a public square focused on trust.
16 Articles
16 Articles
Startup Operation Bluebird Launches Twitter.now Amid Legal Battle With X: What Is It?
Twitter.now, a new social media platform from Operation Bluebird, has entered testing with an AI-powered trust system called VERA. The platform aims to offer greater transparency and user control while challenging X over the Twitter brand.
Stephen Coates, a former Twitter employee, launched the Operation Bluebird startup in Virginia to revive the old social network under its original name. An American court ruled that Elon Musk might have...
Is Twitter Really Coming Back?
The US startup Operation Bluebird has launched a new social media platform under the Twitter name, claiming that Elon Musk's X Corporation abandoned the trademark. The post Pssst, Hey There Elon Musk! Twitter Is Coming Back appeared first on CleanTechnica.
Twitter appears to be making a comeback, but this time in a new form. A startup co-founded by former Twitter general counsel and board member Stephen Coates has launched the Twitter.now platform, despite a legal battle with Elon Musk’s X company. Coates announced the launch on LinkedIn with the message: “Forget X. The bird is back.” The new platform resembles the old Twitter and aims to give users more control over the content that appears on th…
Three years after Musk renamed Twitter to X, old Twitterers have relaunched the medium. Musk has filed a lawsuit against Operation Bluebird, the company behind it.
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