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TV Needs Big Techs Simplification Playbook: Comcasts Rooke Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
LONDON – The advertising industry is grappling with a paradox. As premium video content flourishes, accessing it can sometimes seem like a labyrinthine process, particularly for smaller advertisers seeking to expand their reach. No wonder many in advertising are technology are trying to simplify the complexity that has grown up. “The number one change or cultural action for 2025 is around simplification in all its forms,” said James Rooke, Presi…
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