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Tulum Must Correct Its Image and Tourist Offer

Summary by Quintana Roo Hoy
Jasmín Ramos / Grupo Cantón Gabriel Richaud, general director of IAB Mexico, said Tulum needs to improve its infrastructure, planning and services to regain its tourist positioning. Cancún.- The crises facing Tulum must become an opportunity to correct the narrative of the destination and improve its value proposition. Otherwise, its recovery [...]
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Jasmín Ramos / Grupo Cantón Gabriel Richaud, general director of IAB Mexico, said Tulum needs to improve its infrastructure, planning and services to regain its tourist positioning. Cancún.- The crises facing Tulum must become an opportunity to correct the narrative of the destination and improve its value proposition. Otherwise, its recovery [...]

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Quintana Roo Hoy broke the news on Tuesday, November 3, 2026.
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