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Trump Reportedly Seeks to Make 2026 Elections All About Him. Will that Hurt Republicans?
Trump’s advisers say the ads will tout his record and aim to give Republican candidates a lift as approval ratings stay low.
President Donald Trump plans to deploy roughly $400 million from his MAGA Inc. super PAC on nationwide TV ads to nationalize the midterm elections around his second-term accomplishments, according to The Atlantic.
During an Oval Office meeting earlier this month, Trump instructed aides to mine his on-camera statements as ad material, telling them "go look at the clips, I cite accomplishments all the time" to counter low approval ratings.
Trump's approval rating hit roughly 33% last week, prompting GOP strategists to warn the strategy is risky since the incumbent president's party historically loses House seats during midterms.
White House spokesperson Olivia Wales defended the approach, saying "President Trump is cleaning up Joe Biden's mess" and that his leadership has strengthened the United States.
The campaign aims to turn individual House and Senate races into a broader referendum on Trump's performance—a high-stakes gamble that could energize his base or alienate competitive-district voters.