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Travel Planners Say AI Is a Good Starting Point for a Trip, but Not the Final Word

  • Travelers may use chatbots to help plan vacations, but most prefer booking trips designed by someone with firsthand destination experience.
  • Explore Worldwide found that 78% of respondents were more likely to book trips designed by people who had visited the destination.
  • Only 11% of respondents said they were very confident using AI to choose a destination and book a vacation.
  • Dan Richards of The Global Rescue Companies said travelers view AI as an assistant rather than an authority, while clients still seek human judgment.
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Travel Planners Say AI Is a Good Starting Point for a Trip, but Not the Final Word

Travelers are increasingly using AI to plan vacations, but concerns about accuracy and trust mean many still prefer human expertise when booking.

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Owensboro Messenger-Inquirer broke the news on Wednesday, November 4, 2026.
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