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Track looks to pump up US fan base ahead of 2028 LA Olympics

Summary by Ground News
U.S. track and field is a niche sport when it comes to spectating, not competing. Track and field's leaders would like that to change over the next six years. World Athletics president Sebastian Coe: "We have to make sure that people understand a whole heap more"
4 months ago

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Track looks to pump up US fan base ahead of 2028 LA Olympics

EUGENE, Ore. (AP) — When international track and field officials wanted to place their world championships in the U.S. for the first time, the running mecca that embedded Nike into American culture was the easy choice.

4 months ago·United States
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Track looks to pump up US fan base ahead of 2028 LA Olympics

Track is a niche sport in the United States when it comes to the fan base, even while the country hosts its first track world championships

4 months ago·United States
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Track looks to pump up US fan base ahead of 2028 LA Olympics

By EDDIE PELLS AP National WriterEUGENE, Ore. (AP) — Track is a niche sport in the United States when it comes to the fan base, even while the country hosts its first track world championships. The stands were half-empty at times and opening-weekend TV ratings didn’t beat out a routine NASCAR race. The sport’s leaders would like that to change over the next six years. They say that with sagging viewership totals and flat revenue across the broad…

4 months ago·Panama City, United States
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Track looks to pump up US fan base ahead of 2028 LA Olympics - Local News 8

By EDDIE PELLS AP National WriterEUGENE, Ore. (AP) — Track is a niche sport in the United States when it comes to the fan base, even while the country hosts its first track world championships. The stands were half-empty at times and opening-weekend TV ratings didn’t beat out a routine NASCAR race. The sport’s leaders would like that to change over the next six years. They say that with sagging viewership totals and flat revenue across the broad…

4 months ago·Idaho Falls, United States
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Track looks to pump up U.S. fan base ahead of 2028 LA Olympics

When international track and field officials wanted to place their world championships in the U.S. for the first time, the running mecca that embedded Nike into American culture was the easy choice. But pictures of half-empty stands in a sparkling new 25,000-seat track stadium in Eugene, Oregon, and readouts of…

4 months ago·Sakado, Japan
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Track looks to pump up US fan base ahead of 2028 LA Olympics - Jamaica Observer

EUGENE, Oregon (AP) — When international track and field officials wanted to place their world championships in the US for the first time, the running mecca that embedded Nike into American culture wa...

4 months ago·Jamaica
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