10 Articles
10 Articles
Toyota wants to launch a brand traditionally associated with Japan's political and business elite internationally. The Centurion brand may be completely unknown to Europeans, but in Japan the Toyota subsidiary is one of the most popular manufacturers, competing with large luxury sedans from Rolls-Royce, Mercedes-Maybach and Bentley. Read more at carandmotor.gr Read more at iefimerida.gr Toyota wants to launch a brand traditionally associated…
(Dan Tri Newspaper) - Toyota plans to launch the Century globally, positioning the brand higher than Lexus and aiming to become a super luxury car brand in the future.
Toyota wants to launch a brand traditionally associated with Japan's political and business elite internationally. The Century brand may be completely unknown to Europeans, but in Japan the Toyota subsidiary is one of the most popular manufacturers, competing with large luxury sedans from Rolls-Royce, Mercedes-Maybach and Bentley. The brand bearing the stamp of Akio Toyoda became fully autonomous in October 2025, as until then the Century was …
Toyota is taking its long-established super-luxury brand Century, positioned above Lexus, to the global market, thus becoming a rival to Rolls-Royce and Bentley.
For a long time reserved for Japanese elites, Century has become a brand in its own right, placed above Lexus. Toyota now suggests that it could travel more widely. It remains to be seen what this name, almost unknown outside Japan, will weigh against Rolls-Royce, Bentley or Maybach.
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