'Fabulous Las Vegas' Campaign Aims to Tackle Declining Visitor Numbers

Las Vegas Isn’t Dead, Tourism Officials are Deaf – California Globe

“What happens in Vegas, stays in Vegas” was a stroke of marketing genius that coined a slogan for a 24-hour adult playground known as “Sin City.” Yet, what happened in Vegas has caused travelers to stay away this summer, leaving many so-called “experts” to blame everything but the obvious. For reference, data from July 2024-2025 shows that Las Vegas visitation is down 12 percent, international airport travelers fell 5.7 percent, overall traffic …

'Fabulous Las Vegas' campaign aims to tackle declining visitor numbers

LAS VEGAS (KLAS) -- Declining tourist numbers to Las Vegas have grabbed nationwide attention, and the Las Vegas Convention and Visitors Authority is launching a national advertising campaign to lure visitors back. The "Welcome to Fabulous Las Vegas" campaign is listening to the "wants and needs of our visitors," said Michon Marton, CEO of R&R Partners, the LVCVA's advertising agency. Is Las Vegas worth it? Tourists complain about high price…

Las Vegas debuts new ‘fabulous’ campaign amid tourism slump

Officials from the Las Vegas Convention and Visitors Authority announced Thursday a new campaign promoting the “sports and entertainment capital of the world” as “fabulous.”

Tourism officials launch ad campaign to bring visitors back to Las Vegas

The new “Welcome to Fabulous Las Vegas” campaign draws inspiration from the famous Las Vegas Boulevard sign and will include activations, experiences and special offers.

Places we’d go. Things we don’t want to miss. - Stuck at the Airport

Las Vegas wants you Visitor numbers to Las Vegas have been declining. And the Las Vegas Convention and Visitors Authority is rolling out a national “Welcome to Fabulous Las Vegas” campaign to lure visitors back. In addition to the 60-second TV ad (below) that was launched during Thursday’s NFL season opener between the Dallas Cowboys and Philadelphia Eagles, the campaign includes a 3D anamorphic billboard in Times Square that will debut on Monda…

Las Vegas Launches “Welcome to Fabulous Las Vegas” Campaign to Revive Tourist Slump - The Bulkhead Seat

Last week, I wrote about how Las Vegas is struggling. Sky-high prices and fees for just about everything are keeping many from Sin City. Now, the Las Vegas Convention and Visitors Authority (LVCVA) is working to turn the tide and put Vegas back on the maps of tourists around the world. Since 1959, the “Welcome to Fabulous Las Vegas” sign has greeted more than 1.5 billion visitors and become one of the most iconic symbols in travel and hospitalit…