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Newcastle United Confirm St James' Park Tribute Area After Kevin Keegan's Tragic Passing

The club postponed its new away shirt launch and will open a book of condolence as supporters leave flowers and scarves for the 75-year-old icon.

  • Kevin Keegan, the legendary former Newcastle United player and manager, died Monday at age 75 after battling stage four cancer, surrounded by his wife Jean and daughters Laura and Sarah.
  • Keegan arrived at Newcastle as a player in 1982 and helped secure promotion to the First Division; as manager, he led the Magpies to second place in the 1995-96 Premier League season, known as the "Entertainers" era.
  • Newcastle United immediately designated the South West corner of St. James' Park as an official tribute area where supporters can leave flowers, scarves and other tributes, with the club stating it has been "deeply moved" by the outpouring.
  • The new away kit launch, originally scheduled for Tuesday at 9am, has been postponed until Friday; the retro crest design from 1976 to 1983 could debut Saturday when Eddie Howe's side faces Gateshead in a pre-season friendly.
  • Former captain Alan Shearer wrote on X: "My hero, my manager, my friend, sleep easy boss," while Hamburg, where Keegan won the Ballon d'Or twice, described him as an "English football icon" and Liverpool called him "Mighty Mouse.
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Daily Express broke the news in London, United Kingdom on Monday, July 20, 2026.
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