US EditionReport: Apple to Launch 'at Least Five Products' Leading Into March 4 Event
Apple will debut at least five new hardware, software, and chip products over three days, ending with in-person sessions in New York, London, and Shanghai, Bloomberg reported.
- Apple announced a 'special Apple Experience' in New York, London, and Shanghai on Wednesday, March 4, as Gurman reports.
- Apple is foregoing a single keynote and instead will prioritize media hands-on experiences as Bloomberg's Mark Gurman says at least five products will launch over three days.
- Apple's recent beta activity underscores expected reveals like the iPhone 17e, M5 Pro and M5 Max MacBook chips, and an M4 iPad Air, with software updates signaling new features.
- Several iPhone and Mac models are running very low in supply at Apple Stores, affecting availability ahead of the March 2 event, according to Bloomberg's Mark Gurman.
- This non-traditional rollout positions Apple to include ecosystem updates like Toyota's Apple Wallet car keys and the `Sales Coach` app during the March 2nd to March 4th event, Bloomberg reports.
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14 Articles
Apple's Major Product Launch: New MacBook, iPhone 17e, and More
The technology sector is bracing for a significant hardware rollout from one of the world's most prominent electronics companies. Reports indicate Apple is planning a major product blitz next week, opting for a digital launch rather than a traditional presentation. Consumers and analysts are preparing for announcements spanning three days from 2 March through 4 March. This strategy reflects a growing trend for the technology giant. What to Expec…
Expect at least five announcements during Apple's March launch week
Apple's early March string of announcements will include at least five product launches capped off by its triple-location event on March 4, with the budget MacBook and iPhone 17e tipped to appear.iPhone 17e and new MacBooks are expected in MarchAn "Apple Experience" is being held on March 4, which is widely expected to include multiple product launches. While no-one knows definitively what will be promoted by the company, it will consist of quit…
Top Stories: Apple Event on March 4, iOS 26.4 Beta, and More
It looks like our first major Apple product announcements of 2026 are right around the corner, with Apple announcing a "special Apple Experience" for members of the media scheduled for March 4 where we're expecting to see them get hands-on time with several newly announced products.
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