European Regulator Proposes to Subject ‘Influencers’ to Rules on Minors, Advertising and Hatred

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Warnschuss: In the "Horizont" interview, Bernd Nauen, Chief Executive Officer of the ZAW Central Association of German Advertising Industry, criticises the growing regulatory burden for the industry. Despite a weak economic situation, politics continues to focus primarily on prohibitions and restrictions rather than on trust. Nauen calls the planned "Digital Fairness Act" of the EU "superfluous regulatory level" which creates new ambiguities. He…

infoLibre.es

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The Media Board, the body that brings together the media regulators of the 27 countries of the European Union – including the National Market and Competition Commission (CNMC) in Spain – wants Brussels to move forward with a homogeneous regulation for the activity of content creators, better known as digital influencers.After analysing the situation in each country and sharing studies and proposals, the Media Board has identified as one of its k…

horizont.net

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The complexity of regulation in advertising is increasing this year. Bernd Nauen, Chief Executive Officer of the Zentralverband der deutschen Werbewirtschaft (ZAW), criticises this and points to upcoming changes at German and European level.