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‘Today’ Ratings Have Wild Swing: How They Compare With ‘GMA’ & ‘CBS Mornings’
Today widened its lead over Good Morning America by more than 150,000 viewers as the two shows stayed separated by 56,000 in the key demo.
- NBC News Today extended its total-viewer lead over ABC News Good Morning America for the week of May 4, with hosts Savannah Guthrie and Craig Melvin averaging 3.059 million total viewers.
- The race between Today and Good Morning America remains tight in the key demographic, with only 56,000 viewers separating the two programs in the Adults 25-54 demo.
- CBS Mornings, hosted by Gayle King and Nate Burleson, trailed with 1.834 million total viewers and 303,000 demo viewers for the week of May 4.
- Compared to the same period in 2025, Today grew 18 percent in total viewers but dropped 16 percent in the demo, according to Nielsen data.
- According to AdWeek, Today maintained its top spot despite the tightening demo race, as the competition for the key demographic continues to intensify.
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19 Articles
19 Articles
ABC FOX Montana+18 Reposted by 18 other sources
‘Today’ Ratings Have Wild Swing: How They Compare With ‘GMA’ & ‘CBS Mornings’
The latest morning news show ratings are in.
·Missoula, United States
Read Full ArticleCoverage Details
Total News Sources19
Leaning Left4Leaning Right4Center7Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 27%
C 46%
R 27%
Factuality
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