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tm:rw Announces Strategic Partnerships With Amazon and TikTok to Introduce New Holiday Shopping Experiences

On Dec. 1, 2025, tm:rw announced strategic partnerships with Amazon and TikTok for its 2025 holiday season at its Times Square flagship.
Founded by Nathalie Bernce and Jacov Nachtailer, co-founders of Smartech Retail Group, tm:rw debuts as their first standalone immersive destination after nearly a decade building the concept globally.
The Gift Lab opens inside The Corner Shop from November 26–December 31, offering gifts from Anker, WHOOP, PlayStation, Opatra, Beautifect and Mahut across price points.
The programming aims to offer curated product experiences and creator-led moments, spotlighting personal tech and wellness brands to enhance shopper discovery during the busiest retail period.
By pairing curated products with creator-led activations, tm:rw positions itself as a cultural retail destination, directing audiences to seeyoutmrw.com and @see.you.tmrw on Instagram.

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tm:rw Announces Strategic Partnerships With Amazon and TikTok to Introduce New Holiday Shopping Experiences

From November 25–December 31, tm:rw will host The Gift Lab with Amazon and participate in TikTok's Holiday House livestream featuring IShowSpeed, anchoring its holiday programming at the Times Square flagship.

9 days ago

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