WWE Superstar Pay Was ‘Resized’ After Deals With ESPN & Netflix
7 Articles
7 Articles
WWE Superstar Pay Was ‘Resized’ After Deals With ESPN & Netflix
Speaking at the Goldman Sachs Conference, TKO COO Mark Shapiro was asked about how the company balances talent expenses with the significant marketing and promotional support invested in its WWE and UFC stars. He said, “Let’s talk about the pay for the superstars and our fighters first. What I would tell you is post our […]
TKO Confirms Changes to WWE Superstar Pay Structure After Major Media Rights Deals
TKO has confirmed changes to the way WWE Superstar pay is structured following the company’s recent media rights agreements. Mark Shapiro, President and COO of TKO Group Holdings, discussed the changes while speaking at the Goldman Sachs Communacopia + Technology Conference 2026. Shapiro explained that WWE and UFC’s new media deals have already been factored […]
TKO Mark Shapiro's Addresses Talent Compensation After Reports Of WWE Pay Cuts
TKO COO Mark Shapiro says the company is comfortable with its current compensation structure for WWE Superstars and UFC fighters after making adjustments around its recent media rights agreements. Speaking at the Goldman Sachs Conference, Shapiro was asked about balancing talent costs with the investment TKO makes in marketing its stars. He revealed that compensation […]
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