US EditionTim Cook Says Apple Maps Release Was a 'Really Big Mistake'
Cook said Apple Maps was not ready at launch and cited the unreleased AirPower charger as another misstep under his leadership.
- On April 20, Apple CEO Tim Cook announced he will step down in September, with Senior Vice President of Hardware Engineering John Ternus replacing him as CEO.
- Since becoming CEO in 2011, Cook guided Apple to a $4 trillion company, marking unprecedented growth and financial expansion for the tech giant.
- During an April 21 town hall, Cook acknowledged Apple Maps was a "really big mistake" because "the product wasn't ready," and cited the unreleased AirPower charging mat as another failure.
- Cook highlighted the 2014 Apple Watch launch as a major accomplishment, recalling: "Now, of course, I get these on a daily basis, but that first one hit me particularly hard."
- Reflecting on past errors, Cook emphasized persistence, asserting "we've got the best map app on the planet" after learning from early product failures.
14 Articles
14 Articles
Apple CEO Tim Cook admitted one of the biggest missteps in his term of office just before his announced withdrawal: The launch of Apple Maps in 2012 was his "first really big mistake" as corporate CEO. (Read more)
Tim Cook admits Apple Maps failure was his biggest mistake as CEO
New Delhi: Tim Cook has openly reflected on one of the biggest missteps of his leadership, calling the 2012 launch of Apple Maps his “first really big mistake” as CEO of Apple Inc. In his recent internal town hall talk, Cook acknowledged that the product has been launched prematurely and had been expecting extensive criticism due to this fact from the users worldwide. The application initially had a problem of faulty directions and incorrectly l…
Tim Cook Reflects Time With Apple, Calls Apple Maps His “First Really Big Mistake”
Tim Cook has reflected on his time leading Apple, describing the launch of Apple Maps in 2012 as his “first really big mistake” as CEO. According to Bloomberg, Cook shared his milestones with staff during a recent internal town hall, alongside his oncoming successor John Ternus. At launch, Apple Maps struggled with inaccurate directions, mislabelled landmarks, and inconsistent performance across many regions. The issues resulted in widespread c…
At an internal meeting reported by Bloomberg, Tim Cook identified the failed launch of Apple Plans in 2012 as his "very big first mistake." Conversely, he cites the Apple Watch, and its impact on the health of users, as the achievement of which he is most proud. End-of-term confidences, before his departure scheduled for September 1st.
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