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TikTok Shop LIVE Becomes Digital Shopfront For Malaysian MSMEs As Local Sellers Record 140% Sales Growth
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TikTok Shop’s #JomLokal campaign drives 140% YoY sales growth for local MSMEs - SoyaCincau
According to TikTok, local micro, small and medium enterprises (MSMEs) recorded 140% year-on-year sales growth on TikTok Shop. Operating under the platform’s #JomLokal initiative, these domestic merchants outpaced general platform growth by more than 3.5 times. Rural and small-town brands are capitalising on “Discovery Commerce” TikTok claims that around 58% of TikTok users in Malaysia […]
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