TikTok Shop is second only to Amazon in a key measure of customer loyalty

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TikTok Shop is second only to Amazon in a key measure of customer loyalty

TikTok Shop officially rolled out in the US in September.Rafael Henrique/SOPA Images/LightRocket via Getty Images.TikTok is retaining customers on its e-commerce platform, Shop, better than some of its rivals.It outperformed Shein and Temu when it came to repeat purchases, per data from Earnest Analytics.Its advantage stems from its low acquisition costs, entertaining videos, and recommendation feed.TikTok seems to be doing a good job of getting…