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TikTok restoring U.S. service after Trump provided ‘assurance’

  • TikTok has announced that ad campaigns targeting U.S. Audiences will resume on Sunday after a brief shutdown due to a new law, as stated in a memo reviewed by Adweek.
  • President-Elect Donald Trump plans to sign an executive order to give TikTok's China-based parent company more time to find a buyer before facing a permanent U.S. Ban.
  • The federal law, passed with bipartisan support, required TikTok's parent company, ByteDance, to divest its U.S. Operations by Sunday due to national security concerns.
  • TikTok thanked Trump for providing the necessary clarity to service providers, allowing access to over 170 million Americans and supporting over 7 million small businesses.
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