Omdia: by the end of 2024, TikTok generated ~$8B in ad revenue in the US and $63.3B globally, and surpassed 1.9B MAUs globally, including 145M MAUs in the US

Survey: TikTok, YouTube leading platforms for US young adults

According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the US. These platforms have outpaced Instagram, Facebook and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally, including 145 million MAUs in the USA. In […]

Omdia: by the end of 2024, TikTok generated ~$8B in ad revenue in the US and $63.3B globally, and surpassed 1.9B MAUs globally, including 145M MAUs in the US

Marta Balaga / Variety: Omdia: by the end of 2024, TikTok generated ~$8B in ad revenue in the US and $63.3B globally, and surpassed 1.9B MAUs globally, including 145M MAUs in the US  —  By the end of 2024, TikTok has generated approximately $8 billion in ad revenue in the U.S.

TikTok’s Staggering Growth Surpasses Expectations, Soaring To $63.3 Billion

By the close of 2024, TikTok pulled in about $8 billion in ad revenue just from the U.S. With over 1.9 billion monthly active users globally, and 145 million

TikTok Dominates Video Market with $63B Revenue, Surpassing YouTube's $33B in 2024

TikTok reaches 1.9B monthly users globally, with 92% also using YouTube. Platform generates $8B from US ads as young adults drive cross-platform engagement.