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Omdia: by the end of 2024, TikTok generated ~$8B in ad revenue in the US and $63.3B globally, and surpassed 1.9B MAUs globally, including 145M MAUs in the US
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Survey: TikTok, YouTube leading platforms for US young adults
According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the US. These platforms have outpaced Instagram, Facebook and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally, including 145 million MAUs in the USA. In […]
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mediagazer.comOmdia: by the end of 2024, TikTok generated ~$8B in ad revenue in the US and $63.3B globally, and surpassed 1.9B MAUs globally, including 145M MAUs in the US
Marta Balaga / Variety: Omdia: by the end of 2024, TikTok generated ~$8B in ad revenue in the US and $63.3B globally, and surpassed 1.9B MAUs globally, including 145M MAUs in the US — By the end of 2024, TikTok has generated approximately $8 billion in ad revenue in the U.S.
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