Ticketmaster Lands in Uruguay, Betting on a Market Ready for Bigger Concerts

Ticketmaster Lands in Uruguay, Betting on a Market Ready for Bigger Concerts

Live Entertainment Key Facts —The acquisition. Ticketmaster has launched in Uruguay by agreeing to acquire RED UTS, one of the country’s main ticketing platforms. —The platform. Fans will use Ticketmaster.uy for account-based purchases, with digital tickets delivered through the Quentro mobile solution. —The pricing promise. Ticketmaster has explicitly said it will not use dynamic pricing […] The post Ticketmaster Lands in Uruguay, Betting on a …

Ticketmaster launches in Uruguay

Ticketmaster has launched in Uruguay, it has been announced today (August 3).  As part of its launch, Ticketmaster has also agreed to acquire Red UTS, a major ticketing platform in the South American country.  Ticketmaster’s Uruguayan platform is now live, meaning fans can discover and purchase tickets for live events. Fans will also benefit from secure digital ticket delivery through Quentro (a digital wallet app used across Latin America), too…