Will Virtual Advertising Soon Be Allowed on French Sports Fields?
4 Articles
4 Articles
This technology—already authorized in several European countries—allows for the broadcast of advertising banners on television that differ from those physically displayed at the edge of a sports field. Advertisers could thus specifically target viewers in a particular country broadcasting the same Ligue 1 or Top 14 match. However, it was banned in 2003 by the French Higher Audiovisual Council (CSA, predecessor to Arcom), which considered it to b…
Economist and researcher at the Centre de droit et d'économie du sport /OMIJ (Université de Limoges), Jean-François Bourg explains the massive influx of foreign funds into French football by the limited investment it represents for them and by the added-value prospects offered by the popularity of this sport.
French football is continuing its economic transformation. According to the team, 13 of the 18 clubs involved in Ligue 1 are now held by foreign capital, or 72% of the championship. Never the French elite had counted as many owners from abroad. 72% of the clubs of elity now under foreign flag, a historic record... this is the observation made by the Team a few weeks before the takeover of the Ligue 1. The PSG belongs to the QSI Qatari fund, whil…
The World Cup is good, but you've set the League 1 aside, too?
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