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Your Car May Be Sharing Data with Amazon, Google, Meta and Microsoft

Researchers found 21 vehicles and 30 companion apps sent VINs, locations and other identifiers to advertisers, trackers and major tech firms.

  • This week, researchers from Northeastern University in collaboration with Consumer Reports published findings showing all 21 tested vehicles transmitted data to at least one third-party domain over Wi-Fi, with over half contacting advertising, tracking, and analytics firms including Adobe, LexisNexis, and Amplitude.
  • Modern cars collect vast amounts of data tracking location, acceleration, braking, and turning patterns through connected WiFi and GPS technology, a concern the 2023 Mozilla Foundation called 'the worst product category we have ever reviewed for privacy.'
  • Tesla's Model 3 topped the chart by contacting 34 advertising and tracking domains plus 37 infotainment domains, while seven companion apps including HondaLink and MyNissan transmitted sensitive vehicle identification numbers, emails, phone numbers, and precise locations to third-party trackers.
  • Honda responded by requesting its analytics provider Amplitude delete geolocation data and updated HondaLink to cease transmitting location, while all other automakers except Honda shifted blame to consumers or embedded browsers, claiming data transmission aligned with third-party service contracts.
  • Researcher David Choffnes argued automakers must rebuild trust through explicit opt-in rather than opt-out mechanisms, as data sold to insurers and banks creates persistent consumer profiles that are difficult to escape, raising consumer protection concerns.
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Researchers from Northeastern University and Consumer Reports examined 21 cars from 19 different brands to find out what data connected vehicles are sharing and with whom. The findings confirm previous concerns that smart cars continue to pose a serious privacy risk, Arstechnika reported.

·Budapest, Hungary
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The amount of data about you that many cars collect — and sell to third parties — is amazing.

·Montreal, Canada
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Your car may be sharing data with Amazon, Google, Meta and Microsoft

Researchers at Northeastern University, working with Consumer Reports, tested 21 vehicles and 30 companion apps. They found that 28 of the apps sent data to at least one outside advertising or analytics company.

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The Verge broke the news in United States on Tuesday, September 29, 2026.
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