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First Indigenous Miss Universe Canada winner speaks out after costume controversy

Callingbull said the pageant needs rules to verify Indigenous identity after two contestants wore a headdress and mukluks, and the organization promised a Costume Guide.

  • On Tuesday, Miss Universe Canada co-host Ashley Callingbull interrupted the national costume segment to publicly criticize two contestants for wearing Indigenous-themed regalia she described as culturally inappropriate and lacking proper research.
  • During the pageant's costume portion, contestants wore a feathered headdress and mukluks, items Callingbull described as a "mockery" of Indigenous cultures, noting many assumed Etsy purchases were "legit."
  • Callingbull went off-script during the live broadcast, commanding producers to "turn the music down" so she could challenge the pageant's lack of oversight regarding cultural regalia.
  • Pageant director Sonny Borrelli accepted "full responsibility" for the incident, announcing implementation of a comprehensive Costume Guide and inviting Callingbull to serve as an official liaison.
  • While Callingbull says educating others is not her responsibility, she emphasized the importance of using one's voice as pageant organizers implement mandatory guidelines to prevent future cultural appropriation.
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CBC News broke the news in Ottawa, Canada on Monday, August 10, 2026.
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