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'They can't do that' - Aldi shoppers slam 'absurd' change as product range removed

Aldi has officially discontinued its "Free From" trial range, which was previously stocked in 300 of around 1,000 UK stores. The supermarket confirmed the trial has ended as shoppers found their favorite products reduced or gone entirely.
Introduced in January 2025, the dedicated sections aimed to test demand for speciality dietary products. The trial represented Aldi's effort to assess whether gluten-free and allergy-friendly offerings could sustain customer interest.
Commenters on TikTok branded the decision "absolutely absurd," while some shoppers said they were "devastated" at the news. One customer complained, "Nooo it was the only bread I had liked and could stomach."
Despite the trial ending, an Aldi spokesperson said the company remains "committed" to supporting speciality diets and continues engaging with key allergy charities to ensure customers can still find necessary products.
Although some customers suggested it should be "compulsory" for supermarkets to sell gluten-free products, others acknowledged the business reality: "It is a shame, but as a business they probably weren't making any profit.

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