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The WNBA is shattering records. Is women’s sport in Australia falling behind?

The league drew 3.79 million fans in 2026 as experts say Australian women’s sports are lagging in marketing and sponsorship.

The WNBA is officially a hot property in the USA, thanks in large part to the national attention given to the March Madness college tournament and its ability to create household names such as Caitlin Clark, Angel Reese and Paige Bueckers. The league continues to shatter TV ratings and attendance records. So how could the WNBL follow suit?

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Sydney Morning Herald broke the news in North Sydney, Australia on Saturday, October 17, 2026.
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