The uncomfortable reality behind Rivian’s new ‘billion-dollar’ e-bike brand

The uncomfortable reality behind Rivian’s new ‘billion-dollar’ e-bike brand

A billion-dollar valuation is a headline that’s hard to ignore. And when it’s attached to a new e-bike brand spun out of a company like Rivian, it’s even harder not to get swept up in the excitement. But zoom out for a moment, and a more complicated picture starts to emerge. more…