US EditionThe 'caveman method': Woman's skincare routine is dividing the internet, raising eyebrows
- TikToker Tia Zakher, 22, went viral in April 2025 by documenting her use of the Caveman Method, which involves not washing her face or using skincare products.
- This minimalist routine arose from the belief that skin can reset naturally when left without cleansing, a trend that has circulated on social media since at least 2013.
- Zakher's videos show how dead skin cells accumulated after weeks without washing, creating a textured layer she identifies as retention hyperkeratosis, where skin cells fail to shed properly.
- Her April 25 TikTok video reached over 11 million views, sparking debate and expert warnings, with dermatologist Garshick stating he would be unlikely to recommend stopping face washing.
- Despite criticism, Zakher plans to continue the routine for a few more months while gradually reintroducing water and moisturizer to support skin cell production.
12 Articles
12 Articles
The Statesman
The 'caveman method': Woman's skincare routine is dividing the internet, raising eyebrows
Tia Zakher says she stopped washing her face, even with water, back in March. She's shared the results online and is getting mixed reactions.
The ‘Caveman Method’ is the latest viral skincare technique. Experts say you should think twice
The cost of a multistep skincare routine can quickly add up. But have you ever wondered what would happen if you simply stopped? This weekend, a TikTok creator went viral for discussing her controversial “Caveman Method,” which she claims is helping restore her skin barrier after years of picking at her skin. In a video that has since racked up nearly 10 million views, Tia Zakher announced she had cut out everything from her beauty routine—even …
Content creator Tia Zakher defends not using water or products on her face as social media erupts in disbelief over caveman skincare routine - TDPel Media
A TikTok creator has sparked a heated debate online with her bold claim that she hasn’t been washing her face at all. Instead, she’s embracing The post Content creator Tia Zakher defends not using water or products on her face as social media erupts in disbelief over caveman skincare routine appeared first on TDPel Media.
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