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The Problem With "Artificial" — Why AI's Biggest Branding Issue May Be Its Name
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The Problem With "Artificial" — Why AI's Biggest Branding Issue May Be Its Name
Jack Dorsey has reopened a basic question about the technology industry’s most familiar term. In an August 6 post, Block’s chief executive wrote, “Artificial intelligence” is the worst descriptor. His brief remark moves attention from model performance to the language surrounding AI. It also raises questions about how names shape trust, adoption, and commercial expectations. Dorsey’s wording follows Block’s effort to build an “intelligence laye…
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