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The Post-War Japanese Youth Who Started Playing Basketball and Created a Brand Used by Olympic Champions
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In Japan still marked by World War II, Kihachiro Onitsuka decided to bet on sport as a tool to rebuild young people's confidence. Without previous experience in the manufacture of sports shoes, he began developing basketball tennis, faced successive failed prototypes and ended up creating the company that decades later would transform into ASICS. As Kihachiro Onitsuka started... The post The post The Japanese post-war youth who started making ba…
·São Paulo, Brazil
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