MacBook Air Experiencing 'Major' Shortage Despite $200 Price Increase
Apple is steering shoppers to the MacBook Pro as memory shortages and a $200 price increase leave some MacBook Air models unavailable until September.
- According to Bloomberg reporter Mark Gurman, MacBook Air availability has tightened considerably across Apple's retail network, with delivery estimates stretching into late August and certain configurations delayed until September.
- Global memory shortages driven by chip-hungry AI companies have created this supply chain crisis, which CEO Tim Cook described as "a hundred-year flood" for his industry unlike anything seen in more than 40 years.
- Apple raised the 13-inch MacBook Air price by $200 in June and shifted marketing focus toward the 14-inch MacBook Pro, while promotions now warn the MacBook Air is "subject to availability."
- To address the shortage, Gurman reports Apple is sourcing memory from Chinese suppliers for devices sold in China, while its Upgrade leasing program lets customers finance increasingly expensive hardware through monthly payments.
- Memory shortages are projected to persist through 2028 as AI data centers consume more production, and Apple may be clearing MacBook Pro inventory before an expected M6 refresh arrives later this year.
15 Articles
15 Articles
A shortage of memory semiconductors caused by the rapid expansion of the artificial intelligence industry is affecting the production of the Apple MacBook Air. Currently, deliveries of major models are being delayed by at least three to five weeks, and concerns are also being raised about potential price increases for finished products due to rising component costs.
TechCrunch
technewstube.comThe global memory shortage hits the MacBook Air
The global memory chip shortage appears to be affecting the availability of Apple’s most popular Mac.
MacBook Air Experiencing 'Major' Shortage Despite $200 Price Increase
Despite receiving a price increase in June, the MacBook Air is currently experiencing a "major" shortage, according to Bloomberg's Mark Gurman. "Retail store sources say Apple is struggling to keep the laptop in stock and that shipments of new units are more constrained than they can ever recall," he said. In the U.S., the MacBook Air is facing a 2-6 week delivery estimate on Apple's online store, with configurations with higher amounts of RAM d…
MacBook Air reportedly facing major supply shortages due to AI-driven memory crisis
The AI datacenter buildout around the US has wreaked havoc across the entire consumer electronics industry. All of this newly found high volume purchasing of high end HBM2 DRAM has shifted entire supply chains, making it incredibly difficult to come across consumer grade memory and storage. SSDs and DDR5 RAM have shot up in price since the start of the year, and Apple finally had to adjust its pricing in late June – with everything becoming $100…
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