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Google pledges to crack down on fake reviews after UK watchdog investigation

  • Google has agreed to make significant changes to its processes to tackle fake reviews of UK businesses, as announced by the Competition and Markets Authority .
  • The CMA will require Google to attach warnings to companies that artificially boost their star ratings and deactivate the review function for the worst offenders.
  • Individuals who repeatedly post fake reviews will be banned from posting, regardless of their location, according to the CMA.
  • The CMA's investigation into Google has concluded, while the investigation into Amazon continues, as stated by Sarah Cardell, Chief Executive of the CMA.
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