The Fractional CMO Trend Is a Sign of the Times

The Fractional CMO Trend Is a Sign of the Times

Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital...