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The First Voice-Survivor with Ai Arrives in Spain: This Is Not 'Her' (and It Better Not Be)

Summary by El Confidencial
Amazon begins to deploy Alexa Plus, a development powered by fashion technology that changes the concept of smart speaker. "Now take action in the real world," says its global leader

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Alexa+ is a reality in Spain. Amazon has announced the arrival of the new generation of its assistant, a version driven by artificial generative intelligence that promises more natural conversations, more personalized answers and, above all, ability to perform actions on behalf of the user.The company opens today an Advanced Access program to test the new experience.What is Alexa+ and what changes in front of the current Alexa The new Alexa does…

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Amazon begins to deploy Alexa Plus, a development powered by fashion technology that changes the concept of smart speaker. "Now take action in the real world," says its global leader

·Spain
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Lean Right

Amazon launches Alexa+ this Thursday, the smartest and most 'Spanish' version of its assistant, which makes a leap in its capabilities and can from making a coffee to reading the headlines of THE WORLD Read

·Madrid, Spain
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Amazon announced in the morning that its assistant renovated with artificial intelligence, Alexa+, has just landed in Spain. Amazon presents it as the new generation of its voice assistant, now reinforced with generative AI. Thanks to AI, Alexa has ceased to be just a system of orders and answers to become a more conversational, contextual and “actionable” assistant. Now not only does she understand better what you are saying, but she can also c…

Amazon has taken another step in the evolution of its voice assistant in Spain with the launch of Alexa Plus. From today, users can request the update of their devices to access what their country manager in Spain, Andrés Pazos, defines as "the best personal assistant on the planet." The company founded by Jeff Bezos thus reinforces its commitment to a product that arrived in Spanish homes seven years ago and that had lost prominence in the face…

Amazon advances in AI with the new update of its smart assistant. Alexa evolves to try to displace the mobile in dozens of everyday tasks for which now...

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El Mundo broke the news in Madrid, Spain on Thursday, April 23, 2026.
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