The "Blazymania" Is Another Success in Chanel
His designs fueled award-season red carpet momentum as Chanel ambassadors and stars, including Nicole Kidman and Ayo Edebiri, wore Blazy looks at major events.
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4 Articles
On March 9, 2026, videos become viral, showing clients rushing on the porters and overflowing salespeople. A few months later, in a Parisian shop, the time is no longer at the same excesses but the excitement persists. "On his arrival, I was destabilized, a little shocked, I was frankly skeptical. But it must be noted that he proposes more models, more novelties", tells AFP Rita, a Lebanese businesswoman who refuses to give her name. "It is no l…
Chanel: unpicking one year of 'Blazymania'
Exactly a year since he unveiled his first collection at Chanel, Franco-Belgian designer Matthieu Blazy has proved himself to be a shrewd and hugely profitable recruit by the family-owned French fashion label.
One year after arriving at Chanel, stylist Matthieu Blazy made the sales of the house shoot and conquered a new male audience. The formula: keep the usual codes, and mix them with bargain and... humor. The arrival of stylist Matthieu Blazy to Chanel last year caused a frenzy in the legendary French brand, in which he breathed color and vitality and, above all, boosted their sales, in a gloomy context for the luxury sector. The arrival at the sto…
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