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The biology of fandom: Live sports synchronize spectator heart rates and elevate oxytocin

Summary by PsyPost
Attending a live sporting event is linked to changes in hormone levels and physiological alignment among fans. New research published in Translational Psychiatry suggests that watching a college basketball game is associated with shifts in oxytocin, a hormone involved in social bonding, alongside synchronized heart rates across the crowd. These physical changes tend to correspond with feelings of unity, enjoyment, and a desire to return for futu…

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PsyPost broke the news in Roseville, United States on Saturday, August 15, 2026.
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