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The Baguette Faces an Uncertain Future. How France Is Rethinking Its Iconic Loaves
French bakeries shift focus to sourdough and whole grain breads as 36% of consumers report reduced bread consumption over five years, driven by changing habits and waste concerns.
- This year, Marion Juhel, pastry chef and owner of Seize Heures Trente in Rennes, stopped selling baguettes, citing energy and waste issues, and now sells large sourdough and whole-grain loaves by weight.
- In recent years, the rise of fineoboulangeries and a 2023 CNBPF survey found one in three respondents reduced their bread consumption over five years, says Dominique Anract.
- Industry data indicate a simple baguette costs around a euro, an upper-tier artisan baguette about 1.30, and a 500-gram specialty loaf can sell for up to 7.
- Despite UNESCO inscription of baguette know-how in 2022 and Macron calling it `250 grams of magic and perfection in our daily lives`, consumption continues to decline.
- Industry experts say that while French people may be eating less bread, they are 'eating better' thanks to gut-friendly sourdoughs and zero-waste practices, as this year’s trends shift consumption habits.
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14 Articles
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France is facing the possibility of the iconic French baguette disappearing from household tables, as its consumption has decreased dramatically over the years. More...
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The baguette faces an uncertain future. How France is rethinking its iconic loaves - Dining and Cooking
EDITOR’S NOTE: Watch CNN Original Series “Tony Shalhoub Breaking Bread” for a mouthwatering journey around the world, with bread serving as the conduit into a variety of cuisines and cultures. The series airs Sundays at 9 p.m. ET/PT on CNN. Paris — When the baguette received official UNESCO heritage status in Paris in 2022, the [...]
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Total News Sources14
Leaning Left1Leaning Right0Center10Last UpdatedBias Distribution91% Center
Bias Distribution
- 91% of the sources are Center
91% Center
C 91%
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