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The average cost for a new vehicle in the U.S. hits a record high: over $51,000
The average transaction cost rose 2.1% in the past year as buyers continued to favor larger, higher-priced vehicles, Kelley Blue Book said.
On Tuesday, November 10, 2026, Kelley Blue Book reported that the average transaction price for a new U.S. vehicle reached a record high of $51,109 in October, rising $649 from September.
Supply chain challenges and tariffs on imported goods have kept prices elevated, while American carmakers have shifted production toward larger, more profitable vehicles like SUVs and full-size pickup trucks.
Erin Keating, an executive analyst at Cox Automotive, noted that midsize SUVs became the top-selling segment in October, while vehicles priced $28,000 to $38,000 gained 9.6% in volume year-over-year.
Ivan Drury, director of industry insights at Edmunds, reported that buyers are financing more than ever, taking out loans averaging $44,664 with more than a quarter using 84-month terms amid interest rates over 7%.
Keating observed that more individuals aged 65 and up are purchasing vehicles, even as many consumers hold onto existing cars longer due to household financial pressures.