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The average cost for a new vehicle in the U.S. hits a record high: over $51,000

The average transaction cost rose 2.1% in the past year as buyers continued to favor larger, higher-priced vehicles, Kelley Blue Book said.

  • On Tuesday, November 10, 2026, Kelley Blue Book reported that the average transaction price for a new U.S. vehicle reached a record high of $51,109 in October, rising $649 from September.
  • Supply chain challenges and tariffs on imported goods have kept prices elevated, while American carmakers have shifted production toward larger, more profitable vehicles like SUVs and full-size pickup trucks.
  • Erin Keating, an executive analyst at Cox Automotive, noted that midsize SUVs became the top-selling segment in October, while vehicles priced $28,000 to $38,000 gained 9.6% in volume year-over-year.
  • Ivan Drury, director of industry insights at Edmunds, reported that buyers are financing more than ever, taking out loans averaging $44,664 with more than a quarter using 84-month terms amid interest rates over 7%.
  • Keating observed that more individuals aged 65 and up are purchasing vehicles, even as many consumers hold onto existing cars longer due to household financial pressures.
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The average cost for a new vehicle in the U.S. hits a record high: over $51,000

Vehicle transaction prices are up to a new record high, according to the Kelley Blue Book — and some buyers are extending their car loans to finance them.

·Portland, United States
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npr broke the news in Washington, United States on Tuesday, November 10, 2026.
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