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The Agency Founded by Andrés Iniesta Strengthens Its Leadership

Summary by Dircomfidencial
European sports marketing grew in the last year to reach 34.450 million euros, with Spain positioning itself as one of the continent’s fastest growing markets. In this context of accelerated growth, NSN (Never Say Never) — one of the world’s leading players in sport entertainment — reinforces its global presence with the incorporation of strategic figures for the company’s growth: Ion Bilbao assumes the position of CEO Spain to lead the company’…
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4 Articles

The sport has long since ceased to be only competition. For brands, clubs and great athletes it has also become a platform for entertainment, content, experiences and business. NSN (Never Say Never) moves in this field, the sport entertainment company founded by Andrés Iniesta and Joel Borràs, which ends [...] La entrada Ion Bilbao, new CEO Spain of NSN: the company of Andrés Iniesta strengthens its dome to grow in Spain aparece primero en Forbe…

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European sports marketing reached €34.450 million in the past year, with Spain as one of the continent’s fastest growing markets, according to the Sponsorship Market Overview 2026 report by Nielsen Sports and the European Sponsorship Association. In this context, NSN (Never Say Never), one of the leading sports companies...

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NSN appoints Ion Bilbao CEO Spain and maintains Emilio Rabasa as Global CEO in a reorganization of its leadership. La entrada NSN, Andrés Iniesta’s agency, appoints Ion Bilbao CEO Spain and strengthens its management leadership aparece primero en Merca2.

European sports marketing grew in the last year to reach 34.450 million euros, with Spain positioning itself as one of the continent’s fastest growing markets. In this context of accelerated growth, NSN (Never Say Never) — one of the world’s leading players in sport entertainment — reinforces its global presence with the incorporation of strategic figures for the company’s growth: Ion Bilbao assumes the position of CEO Spain to lead the company’…

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Dircomfidencial broke the news on Thursday, October 1, 2026.
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