Advertising Tax to Be Reintroduced From January 2027
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7 Articles
Advertising tax: serious warning from the industry due to the government's plan
The tax rate will be banded, with a 7.5 percent tax payable on income over 40 billion.
Details of the advertising tax planned for 2027 have been revealed: the first 500 million forints of advertising revenue would be tax-free, while the highest band would be subject to a 7.5 percent tax rate, based on revenue. The bill would also consolidate the revenues of affiliated companies of large media groups and also includes tax rules for advertisers. 14 professional organizations have already protested against the advertising tax.
The advertising tax will be reintroduced from January, but this time based on revenue, in a banded form.
The government is reintroducing the advertising tax, the industry is protesting - The public charge has operated at a zero percent rate since 2019.
From January 1st, the government will introduce a banded advertising tax, the rate of which is adjusted to the annual advertising revenue of media products. No tax is payable on revenue below HUF 500 million, while a rate of 7.5 percent applies to revenue above HUF 40 billion. According to the Hungarian Advertising Association, it is questionable how the regulation will affect global technology companies, which generate a significant share of do…
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