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Thai Brand Panpuri, with Its 23-Year Commitment to Fragrance and Wellness, Resonates with the Times; Aims to Increase Global Sales 2.7 Times Under the Kose Umbrella - WWDJAPAN - Latest Fashion & Beauty News
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Thai wellness brand Panpuri is accelerating its investment in the Japanese market. It opened a store in Isetan Shinjuku in March, followed by its first flagship store in Tokyo's Minami-Aoyama district in August. It has also expanded its presence to NEWoMan Yokohama and GINZA SIX, and plans to open a store in Grand Front Osaka in November. Following its acquisition by Kose Corporation at the end of 2024, the brand shifted from distribution throug…
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