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Texas Sues Netflix Over Alleged Illegal Data Collection
The suit says Netflix used autoplay and other design features to keep users watching while it collected data from adults and children for targeted ads.
On Monday, Texas Attorney General Ken Paxton filed a lawsuit against Netflix in Collin County, alleging the streaming giant is "spying" on Texans, including children, in violation of the Texas Deceptive Trade Practices Act.
Netflix allegedly conducted a "years-long bait-and-switch," publicly eschewing advertising while secretly stockpiling user information to sell to advertisers, a practice Paxton described as "mining" families for data to make "billions."
According to the suit, Netflix operates a "surveillance machinery" that processes over 10 million events per second, while allegedly using "dark patterns" like autoplay to keep children addicted to the platform.
Seeking injunctive relief, Paxton requests the court mandate that Netflix disable autoplay by default on kids' profiles and block the "unlawful collection and disclosure" of user data.
Paxton stated he will continue to hold "Big Tech" corporations accountable under Texas law for exploiting private data and misleading consumers, targeting the company's $350 billion market cap.
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Morning Announcements discuss Texas AG Ken Paxton’s lawsuit alleging Netflix spies on children, harvests user data, and uses addictive features like autoplay